Day 2 began with the full team on site. Joining Andrew and Nathan from Monday, Rob and Alex arrived at the Deershed estate in North Yorkshire to complete the HTG build crew. Four people, one cabin, and the entire managed IT operation of High Tide Group — all relocated from Hartlepool for the week.
The Support Desk Goes Live
From Tuesday morning, the HTG support desk was live from site. Every inbound call, every support ticket, every network alert — handled from the WiFi cabin on a North Yorkshire festival estate rather than our Hartlepool office. The Hartlepool office was empty.
The transition was seamless. No client experienced any disruption, no ticket went unanswered, and no call went to voicemail. The desk simply moved, and continued operating as normal.
That photograph tells its own story. A fully operational VoIP desk phone, a live support queue, and through the window — a festival tent. This is not a drill.
Our Annual Business Continuity Test
This is the point of the exercise. High Tide Group does not validate its business continuity plan through desktop simulations or controlled internal exercises. We validate it by doing exactly this — relocating the entire operation to a live environment with no fallback, no safety net, and real client obligations in place.
If the business can operate normally from a festival field in the middle of a complex infrastructure build, it can operate normally from anywhere. That is a guarantee we can make with confidence because we test it every year under real conditions.
The build itself continued throughout the day in the North Yorkshire heat, with the team making progress across the site infrastructure ahead of Wednesday's push to complete the arena coverage zones.
Follow the full build diary this week on the High Tide Group blog, LinkedIn, and Facebook.